D.C. Campaign Wants To Combat Stereotypes About Minority Fathers And Children

October 2, 2019

Office of Mayor Muriel Bowser


New ads at Metro stations and on buses and trains throughout D.C. will depict black and Hispanic fathers and their children as part of a new campaign aimed at representing those relationships in a positive light. 

Mayor Muriel Bowser’s office launched the “Flip The Script” campaign, which will bring new visuals to the Farragut West, L’Enfant Plaza, Anacostia, Benning Road and Columbia Heights stations, among others. 

Jason Wallace, the executive director of the D.C. Commission on Fathers, Men and Boys, said the project was launched in response to a Centers For Disease Control and Prevention study stating men of color are as involved in their children’s lives as other men. 

“All too often, we see men of color in media and elsewhere represented in a negative light – this campaign gives us the opportunity to change the narrative and tell the real stories of men of color as role models in our communities,” Bowser said in a statement. 

The mayor’s office said the inaccurate portrayals “reinforce implicit biases especially among viewers with less real-word experiences with black and Hispanic men.”

One bus advertisement shared on social media shows a father with three children and the message “changing the way we view fatherhood.” 

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