Whoopi Goldberg is launching her own size-inclusive fashion line.

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Whoopi Goldberg Wants Everyone to Feel Comfortable in Their Clothes

May 13, 2019

By Cameron Jenkins

What can't Whoopi Goldberg do? In addition to actress, talk show host, and author and comedian, Goldberg has added fashion innovator to her long list of titles.

Her new fashion line, Dubgee, will feature sweatshirts, tunics, dresses and other separates all designed to make consumers feel comfortable in their clothes regarless of their shape.

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“I think the motto of the company is, ‘The last thing you should ever fret about is what’s in your closet,’” Goldberg told Business of Fashion.

The idea came to her after taking a trip to Greece in 2017 that left her struggling to find clothing items that flattered her body. 

“I started feeling kind of weird about my body, which is something I had never experienced before,” she told Business of Fashion. “It suddenly occurred to me that if that’s how I’m feeling, maybe other people are feeling the same way.”

The new line will be inclusive of a a variety of body shapes and includes up to size 24, Dazed reported.

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It is expected to launch at Neiman Marcus, Amazon, Ashley Stewart and Le Tote on May 15.

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