Malik Jarrett - EAT

Malik Jarrett - EAT

PHOTO: 'EAT' Brand Rolls Out Second New Balance Collab

July 23, 2018

By: Eyasu Delesa

The EAT brand, short for ELEVATE ALL THE TIME, continues to ELEVATE.

CEO and founder Malik Jarrett unveiled his second New Balance collaboration, the 990v4EAT, on Sunday.

Introducing the @newbalance 990v4EAT shoes I want to thank God, My family,My team, My City the coolest,proudest n most supportive city in the world D.C! Last but not least @shoecity for recognizing for believing in me for believing in our dream DC! #IfYouDontEatYouDieInTheStreet #elevateallthetime-------- #RIPTAE #STR8UP

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"Introducing the 990v4EAT! Never thought my life would change his much in 3 summers the dream is real," Jarrett wrote on Twitter.

On Saturday, Jarrett called for photographers and creatives to meet him Sunday at 8th and H street for the unveiling of the latest EAT New Balances. The rest was history.

The brand creator threw a commemorative  pair onto the light post in front of the Shoe City on H Street then revealed the newest pair would hit stores 

Jarrett, 25, created the clothing brand in 2016 and has since seen it grow exponentially. Stars such as Wale and Rae Sremmurd have donned the gear and now he's on his second pair of sneakers.

It still ain’t hit me yet! Maybe release day ----‍♂️❤️ #ifyoudonteatyoudieinthestreet #elevateallthetime------ #RIPTAE #STR8UP

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The shoes hit stores soon!

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