caucasians shirt

Photo Credit: Frederick Joseph

Man Wears 'Caucasians' Shirt Around NYC to Point Out 'Hypocrisy of Racist Logos'

August 1, 2018

By Eyasu Delesa

A man sporting a "Caucasians" shirt – mimicking the logo of the Washington Redskins – documented reactions as he walked around New York City.

The debate surrounding the Redskins' name and logo has been long documented. Many have protested the logo, calling it racist and a slap in the face of Native Americans, while team owner Dan Snyder has stood firm in his support of the name and logo. 

"I figured it would catch some by surprise but I didn’t expect people to be as trash as they were," Frederick Joseph wrote after the "social experiment."

Follow his journey here:

Joseph, the head of New York City-based marketing company, is credited for starting the #BlackPantherChallenge and raising nearly one million dollars so that the Boys & Girls Club of Harlem could see the film. 

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