JAY Z Launches Sports Drink, 40/40 While Mariah Carey Launches Pink Drink, Butterfly

By: Ashleigh Demi

Thristy?  “Heartbreaker” duo JAY Z and Mariah Carey have teamed up to provide two sports drinks in Walgreens and Duane Reade stores across the nation.

According to Forbes.com, the beverages are currently selling about 1,000 bottles a week and are priced at $1.99.

Mariah Carey’s pink-colored drink, Butterfly, is geared toward women, while JAY Z’s “Arnold Palmer-esque”, lemonade and iced tea flavored sports drink called 40/40, is intended for sports-loving males.  Former Def Jam leader Kevin Liles, who now manages Trey Songz and Estelle, presented the business deal to both.

This isn’t JAY Z’s first stint in marketing beverages. The rapper launched D’Ussé, a high-end cognac, in 2012.

The two stars collaborated on Carey’s song “Heartbreaker” in 1999.

Follow WPGC, Tony Redz, and Ashleigh Demi on Twitter

More from Tony Redz

Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From WPGC - 95.5

Joe Clair Morning Show
DMV Spotlight

Listen Live