DONDA and Kanye West would like to take on a massive task: redesigning the internet.

It was one of many things West said in his surprise Cannes seminar titled  “Technology, Culture, and Consumer Adoption: Learning to Read the Cultural Landscape.”

Adweek reported a recap of the event at which West preached a design gospel of simplicity, as practiced by himself with the design of his album Yeezus, and he made the case that his desires only followed in the footsteps of his idol.

“Steve Jobs, as everyone knows, was my biggest influence,” West said. “Just seeing the way he fought to make things easier for people. After he passed, I made it my life’s mission to do what he did inside of that company. I dream to help raise the palette and raise the taste level of a generation and also be involved with the production and distribution and advertising of that thing everyone’s begging for.”

Related: Kanye West Loves Lana Del Rey As Much As You Do

That plea was followed by West calling the whole of the Internet ugly, meaning it largely has bad or no design, and turning his critique to Instagram, which he feels could use a few adjustments.



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