Live: Kendrick Lamar Shines at iTunes Festival at SXSW

By Matthew Ruiz

On Wednesday night at ACL Live at the Moody Theater, the iTunes Festival at SXSW transformed into the Top Dawg Entertainment showcase. The management company, founded by Anthony “Top Dawg” Tiffith, had all of its artists—Kendrick Lamar, Schoolboy Q, Jay Rock, Sza, and Isaiah Rashad—on display, and with each set being streamed around the world on iTunes and VEVO, all eyes not Watching the Phone were on TDE that night.

Opener Isaiah Rashad certainly put the effort in, and served to warm the crowd up for Schoolboy Q, whose major-label debut LP Oxymoron entered the Billboard charts this week at No. 1. Donning a camo jacket and his trademark bucket hat, he performed with the swagger of a man who had long tired of being a No. 2. Frustrated his energy was not being returned at satisfactory levels, he chastised the crowd for not “turning up.”

“I know you’re here to see Kendrick,” he admitted, before adding, “It’s my f–king turn.”



Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From WPGC - 95.5

Joe Clair Morning Show
DMV Spotlight

Listen Live