The Neptunes producer/ singer/rapper Pharrell Williams is expanding his brand of music, clothing, & art by launching a social media venture, “i am OTHER”, which will be a  ”content-driven property that spotlights new musicians, filmmakers, designers, artists and innovators through online, mobile and retail channels, TV shows and films.” The N.E.R.D. front man has partnered with  entertainment producer United Entertainment Group for the launch of I Am Other which is intended to target 16-25-year-old consumers.I Am Other will make its debut this fall through sites like Gilt, Groupon, Facebook and Twitter…More details inside!

Pharrell explained the social media venture saying, ”It’s for people who think other,The first installment (of I Am Other) is about delivering those experiences through products, excursions, anything that is tangible to a human that can make their life easier. […] A lot companies claim they can make the world better. We want to make lives easier and unlock what normally would seem impossible possible.” Pharrell Williams describes the social media venture  i am OTHER as a cultural movement.


Watch the promo video of “i am OTHER” below


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