Superstar producer/rapper Swizz Beatz teamed up with Pepsi Cola North American Beverages to donate a combined $60,000 to the Bronx Charter Schools for the Arts.
“I’m from the South Bronx and giving back to the community you came from is very important, and I feel honored and blessed to give back,” said Swizz Beatz.
Swizz Beatz, DJ Enuff, Fred Da Godson and graffiti artist Cope 2 hosted about 250 parents, students and faculty members from the Bronx Charter School for the Arts, to a day of fun to launch the Pepsi “Bronx Flavor” campaign.
The event featured music, dance stations and a live art installation to celebrate the campaign, which aims to provide Bronx residents with healthy lifestyle decisions that embody the spirit of the city.
Check out the video below to see Swizz Beatz explain why this initiative is so important to him and get a behind the scenes look at the “Pepsi Flavor” event.